Questions fréquemment posées sur le commerce

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Qui est Aquamar ?

Aquamar is a value-added processor of surimi and other seafood products, with production facilities in Carteret, New Jersey, and Rancho Cucamonga, California.

Que fait Aquamar ?

Because Aquamar believes everyone deserves access to healthy, high-quality protein, our focus is on premium, ready-to-eat seafood solutions that are affordable and also convenient to prepare.

Depuis combien de temps Aquamar est-elle en activité ?

Aquamar was founded in 1991, but its founders were instrumental in bringing the ancient culinary tradition of surimi to North American consumers a decade earlier.

En quoi Aquamar se distingue-t-elle des autres entreprises de produits de la mer ?

Other seafood companies are vertically integrated, and that puts their focus on fishing, then selling what they catch. Aquamar’s focus is on the consumer, which frees us up to devote our resources to bringing the best, most innovative seafood products to market—products that are supremely relevant to your customers (see more under “About Surimi” below).

Comment Aquamar aborde-t-il la question de la durabilité ?

As an active member of the Marine Stewardship Council (MSC)—the premier organization devoted to protecting the world’s oceans and sea life—Aquamar adheres to strict sustainability standards. When it comes to our sources and suppliers, we are committed to only doing business with good stewards of the ocean’s bounty.

Quelles sont les actions entreprises par Aquamar pour promouvoir la diversité ?

Aquamar employs over four hundred people and embraces a culture that champions Diversity, Equity, and Inclusion (DEI). The Aquamar family comprises people from many races, ethnicities, religious affiliations, etc., all working together toward a vision of fairness, purpose, and fulfillment.

Comment Aquamar soutient-il les critères ESG ?

Mindfully embracing Environment, Social, and Governance (ESG) is a core value of Aquamar in our business practices, approach to sustainability, and adherence to the highest ethical standards.

Pour quelle raison le surimi fait-il partie de mon assortiment ?

Our proprietary research is unambiguous; today’s consumer is looking for ways to incorporate more high-quality protein—especially seafood—into their family’s diet. Aquamar surimi is an easy way to add delicious protein to a myriad of dishes, from omelets to salads and everything in between. To be sure, although surimi comes from a centuries-old culinary tradition, it couldn’t be more on-trend.

Quel type de poisson est utilisé pour fabriquer le surimi Aquamar ?

Aquamar surimi is made from mild species of whitefish—primarily pollock and whiting—so its flavor profile appeals to a wide variety of palates. And speaking of flavor, the fish that go into Aquamar surimi are always wild-caught. Fish in the wild taste better because of a more diverse diet. And rest assured; they’re always harvested in an environmentally sustainable way.

Quelles sont les attitudes des consommateurs à l’égard du surimi ?

In North America, surimi has a loyal and enthusiastic following among consumers who have experience with it. For consumers with Hispanic and Asian roots, surimi is a bona fide pantry staple. However, the broader public is less familiar with the term “surimi,” partly because it was initially introduced to American markets under the unfortunate moniker “imitation crab.” Nonetheless, as seafood lovers increasingly seek ways to enjoy more protein from seafood, surimi will offer an attractively affordable and convenient way to enter the RTE segment of the seafood category.

Les bâtonnets de surimi contiennent-ils des arêtes ?

Aquamar surimi is completely deboned during processing. Residual bones can be a source of trepidation for seafood lovers, but Aquamar surimi has no bones about it—ever.

La surimi présente-t-elle un risque de contamination au mercure ?

Since it’s primarily made from pollock and whiting, which don’t tend to acquire mercury from their environment, your customers can enjoy Aquamar surimi without worrying about consuming dangerous levels of mercury or other neurotoxins.

Outre le surimi, qu’est-ce qu’Aquamar propose d’autre en matière de fruits de mer prêts à consommer ?

Recently, Aquamar launched an innovative new refrigerated line of Seafood Tenders. When we tested our ready-to-eat Tenders pre-launch, the concept scored remarkably well with consumers, with a combined 70% of respondents stating they definitely or probably would purchase Aquamar Seafood Tenders.

L’innovation d’Aquamar est-elle le moyen d’inciter les consommateurs à acheter davantage de produits de la mer ?

Yes! Strategically speaking, Aquamar believes it’s the best way is to get more shoppers into the seafood department. Our company is committed to continually innovating the seafood space and introducing consumers to new ways to enjoy seafood.

De quelle autre manière mon équipe du rayon des produits de la mer peut-elle bénéficier d’Aquamar Innovation ?

Great question! We’re not innovating in a vacuum. Aquamar understands that, when it comes to seafood department success, a rising tide lifts all boats. So, we’ve developed a program to enhance seafood I.Q. on the part of department personnel called Aquasmart. Not limited to training associates on the virtues of Aquamar products alone, Aquasmart enables associates to better understand and overcome the factors that inhibit your customers from enjoying more seafood of any kind in the home. Increased interest in enjoying seafood at home will be better for our retail partners and, ultimately, for the Aquamar brand. 

Comment Aquamar soutient-il ses produits dans le commerce de détail ?

Aquamar places a high priority on sell-through. As such, we’ve invested significantly in robust programs to generate consumer awareness, stimulate consideration, drive trial, and trigger repeat purchase. Consumer-facing ad campaigns, direct communication through our retail partners’ loyalty programs, on-pack and digitally distributed coupons offering deep discounts, and colorful, impactful visual merchandising are just a few of the arrows in our marketing support quiver.

Comment Aquamar soutient-il ses produits dans le secteur de la restauration ?

Besides our commitment to supporting the consumer packaged goods portion of our portfolio, Aquamar is a key player in foodservice, both in retail and—via our network of distributors—with restaurateurs and independent operators. Besides retail packaging, much of what we offer is available in bulk format.

De quelle manière Aquamar soutient-elle ses produits auprès des fabricants de salades ?

Another of Aquamar’s core competencies is our expertise in value-added processing. Aquamar surimi is an essential component in salads from some of the leading producers of premium salads in North America.

Comment puis-je obtenir davantage d’informations concernant Aquamar et ses produits ?

We’d love to share more about how Aquamar can help you capitalize on the growing interest in ready-to-eat protein in ways specific to your business. We have some exciting new lines that are poised to significantly disrupt the category. Click on the contact link and email us, or call us directly at (732) 855-9500 to learn more about the future of value-added seafood.

Comment puis-je organiser l’obtention d’une bouture ?

We know they perform well, so we’re always eager for our retail partners to experience our extraordinary products. Email us, or call (732) 855-9500 to schedule a cutting at your earliest convenience.