Great question! We’re not innovating in a vacuum. Aquamar understands that, when it comes to seafood department success, a rising tide lifts all boats. So, we’ve developed a program to enhance seafood I.Q. on the part of department personnel called Aquasmart. Not limited to training associates on the virtues of Aquamar products alone, Aquasmart enables associates to better understand and overcome the factors that inhibit your customers from enjoying more seafood of any kind in the home. Increased interest in enjoying seafood at home will be better for our retail partners and, ultimately, for the Aquamar brand.