In North America, surimi has a loyal and enthusiastic following among consumers who have experience with it. For consumers with Hispanic and Asian roots, surimi is a bona fide pantry staple. However, the broader public is less familiar with the term “surimi,” partly because it was initially introduced to American markets under the unfortunate moniker “imitation crab.” Nonetheless, as seafood lovers increasingly seek ways to enjoy more protein from seafood, surimi will offer an attractively affordable and convenient way to enter the RTE segment of the seafood category.